Is the era of television over ?
With the launch of satellite broadcasting technology and its expansion in the Arab skies at the beginning of the new millennium, the method of television work began Within the Arab world, the shift from the concept of local television to the concept of satellite or global television.
By the end of 2007 and until mid-2008, the number of satellite channels broadcasting in the Arabic language reached 482 open channels, other than encrypted television packages or pay television systems. This figure indicates that the growth rates of Arab satellite television were much faster than the case in newspapers. In this context, it suffices to point out that After 195 years of Arab knowledge of the press, the total number of daily newspapers in the Arab countries reached 267 .
Just as the year 2011 was a difference for the press, it was also different for the Arab TV channels because of the state of confusion that followed in the Arab political scene and as a result of the successive technological developments. And the expansion of YouTube's presence and (mobile) technology as windows for viewing by the new Arab generations. The television screen today is no longer the most important means of exposure to television materials, after the mobile screen and its applications and computer screen and programs have replaced the silver screen. Known to parents and grandparents. Asceticism in television is not due to a shift in the habits, methods, or tools of watching for him For new generations, but finds its explanation in the weakness of the content.
It is noticeable that YouTube is no longer just a window for watching television programs, but has become an environment for the production and marketing of videos with high viewership rates, as these videos are a good environment for advertisements. The YouTubers phenomenon has crystallized in this context. YouTubers are a group of young people who are fond of producing videos that are placed on YouTube or on private TV channels created by these young people on the site .
The number of subscribers in the most popular of these channels reaches several million subscribers per channel. The topics and interests that the videos revolve around vary.
Some of them are political, some are technical, some are medical, some are sports, and some are concerned with technology, simplification of science, and other topics of interest to YouTubers.
YouTubers have special skills in presentation and addressing young people, mental presence and agility in expression that help them reach their ideas to their followers .
The YouTubers' package of channels is increasing in number and expanding and its interests diversify day by day. The popularity of YouTubers' videos is due to the good preparation, if not distinguished in some cases, the efficiency of presentation and the mastery of the skills required to communicate with the audience
We are a growing phenomenon that, day after day, occupies larger areas on the viewing map, whether from young people or other generations dealing with the world of YouTube and social media, and it constantly pulls the rug out from under the feet of the television, and creates new screen stars (mobile screen / computer screen). The mobile screen began to reduce all screens in the life of the modern citizen. It became an alternative to the television screen and the computer screen.
The sharp changes witnessed by the world of television production, as well as television viewing, and the tendency of the public to use the computer or laptop screen as an alternative to the television screen, and the growing number of websites and networks that offer television services (Movies, series, and sometimes sports matches) through the world of social media and the Internet, and they do not have any presence on the screens of satellite channels. These transformations and others have started to raise many questions about the screen, which must be taken care of by those who are interested in employing the media to support renaissance projects, which have become specific to the new generations. On the computer screen
And about the nature and characteristics of television content capable of serving the goals of the renaissance and development, and the levels of benefiting from the new stars of visual production, such as YouTubers, in the media’s handling of the issues of the Arab Renaissance.
Television channels and the control of certain owners over them (individuals/institutions) and the merging policies followed by some owners, which lead to a decline in the number of satellite channels and a reduction in the area of diversity in voices and points of view available in the television discourse.
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