What you want to know about google trend?
Use the popular service from Google and learn more about the interests of your users. Google Trends helps you drive your SEO by analyzing the right time to optimize for a specific keyword.
Find out here how you can use Google Trends to make comparisons between keywords or even your competitors. The aim of all this is to use Google Trends in such a way that your business grows and you efficiently acquire new customers.
What are Google Trends and how do you best use them?
Google Trends is a tool that you can use to track trends in the search engines. This allows you to determine how popular a focus keyword has been on Google over time. You can see if a trend is up or down.
You can also find regional insights, related search terms, and related questions here to examine the trends reflected by users' searches on Google.
To use Google Trends, all you need is a Google account. Most entrepreneurs have that anyway if they use the Search Console or Google Analytics. Nothing more is needed to exploit the potential of this helpful tool.
Find niches with Google Trends
Google Trends is a helpful tool for finding a trending category. Whenever you want to identify a new line of business, you should change the time frame from "last 12 months" to "2006 - present" (e.g. a time frame of X-15 years).
This allows you to clearly see at what time of year the keyword is being searched for and to what extent. But it also makes it possible to see seasonal trends over several years at a glance.
We illustrate this with a current general topic and enter it into Google Trends: e-auto.
Keyword research with Google Trends
Let's stay with the example of gloves. Google Trends shows that searches for these go up sharply in fall and especially winter, which is good for an online store that sells or even specializes in gloves.
But now you're wondering which keywords you need specifically for your online marketing strategy, how you should name your product categories and what might be good keywords for blog articles to get users' attention.
A little trick you can do is take a quick look at “Similar Searches” located at the bottom right of Google Trends.
Need help using Google Trends? Then contact our experts, who will be happy to answer any further questions you may have:
Use the seasonal trends for targeted advertising
The success of your company can depend significantly on trends that are determined by certain times of the year: almost every business has a hot phase of the year.
There are peaks and dips over the course of a year. This affects sales, so there are good months and less good months.
During the high season, competition and sales increase. During the low points, you can start sales of seasonal products to get rid of old stock and make room for new products and collections.
You should also gear your online marketing measures to this. Let's take sunglasses as an example:
Find regions in niche topics
A very interesting possibility with Google Trends is that you can examine how niche topics are distributed across different regions.
When it comes to advertising or paid ads on Google, it is most efficient if you address a specific, clearly defined target group. It is usually worthwhile to take regional characteristics into account beforehand. 80 million people live in Germany.
Certainly there are differences between Munich and Hamburg. That could be due to the different weather. Certainly also due to certain regional characteristics.
A target group analysis should definitely be carried out beforehand.
يجب عليك تسجيل الدخول لتستطيع كتابة تعليق